"Tom is a pleasure to work with. He helped us improve the copy writing for our newsletters, which as a result have received better engagement rates. While working with a tight deadline, Tom showed great enthusiasm throughout the process and took a very detailed approach to the project.
"It's clear he is incredibly passionate about what he does, which makes him a delight to work with."
~ Ella Wills, Marketing Executive
The marketing team at WY Partners were looking to improve the engagement metrics and click-through rates of their newsletter, "without being too salesy". I was tasked with reviewing the past 6 months' worth of newsletters to identify what could be improved.
I produced a 14-page report with notes and annotations of previous newsletters while advising on best practices to engage readers. I also provided follow-up support to review the content and assist in creating effective subject lines.
Within just a couple of months of acting on my audit and implementing the changes I suggested, WY managed to increase the newsletter open rate by 10%.