Romy London UK

"Not only is Tom brilliant at what he does, he’s also super pro-active, giving great tips and insights – be it about how we could structure the newsletter, what we could talk about or also how I can grow my email list. 

He brings a great amount of experience, which I’m eternally grateful for and he manages to hit my tone of voice perfectly, to create a smooth reading experience for my audience.“

~ Romy Callwitz, Founder

The Client

Romy is a vegan food blogger, freelance photographer and social media manager based in London. She’s cooked for Michelin-star chefs on national television (Channel 4) and is constantly knocking up her own delicious creations, which she shares on her blog.

The Brief

Being self-employed means being incredibly busy, so when Romy wanted to start a monthly newsletter, she looked to outsource.

For the first newsletter (Feb 2020), Romy provided a detailed brief of what she wanted to include in the first edition, as well as what she wanted to achieve long-term. The most important aspect of this brief was to understand and emulate her style – so that the reader would hear Romy’s voice behind the copy.

To read samples of the work I’ve produced for Romy, please see below:


January 2021

December 2020

November 2020

October 2020

September 2020

August 2020

July 2020

June 2020

May 2020

April 2020

March 2020

February 2020