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The Client

Founded in 1932 by Ole Kirk Kristiansen, LEGO has grown to become one of the world's biggest and most-loved brands. Offering an abundance of toys, collector's items and an entire movie franchise, LEGO is no doubt one of the most recognisable brands on the planet. 

The Brief

As part of an effort to improve its website's SEO, LEGO wanted to create a number of blog posts focused on early learning and how its toys can help young children develop their social skills and cognitive ability. As part of this brief I was hired to write a number of pieces, including: 

For more details, please email me at

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