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Ray-Ban

The Client

Ray-Ban is an American-Italian luxury sunglasses and eyeglasses brand created in 1936 by Bausch & Lomb. The brand is best known for its iconic Wayfarer and Aviator frames - though I tend to wear a pair of Clubmasters. 

The Brief

As of December 2022, I've worked on projects with Ray-Ban. The first of which was to rewrite a vast number of external training materials to be used by retailers and opticians. The second was to write original copy for advertising & social campaigns for Ray-Ban Limited Edition frames celebrating Chinese New Year 2023.

The Copy

Below, you'll find screenshots and videos featuring my copy. For more details, or for full PDFs of web pages, please get in touch.

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