Ray-Ban

The Client

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Ray-Ban is an American-Italian brand of luxury sunglasses and eyeglasses created in 1936 by Bausch & Lomb. The brand is best-known for its iconic Wayfarer and Aviator frames - though I personally opt for Clubmaster.

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The Brief

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As of December 2022, I've worked on projects with Ray-Ban. The first of which was to rewrite a vast number of external training materials to be used by retailers and opticians. The second was to write original copy for advertising & social campaigns for Ray-Ban Limited Edition frames celebrating Chinese New Year 2023.

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The Copy

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Below, you'll find screenshots and videos featuring my copy. For more details, or for full PDFs of web pages, please get in touch.